Nova Ledger
Reframed a technical finance platform around trust, control, and faster reporting for mid-market teams.
Selected work
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Reframed a technical finance platform around trust, control, and faster reporting for mid-market teams.
Designed a calm service site with clearer patient paths, stronger proof points, and mobile-first forms.
Created a launch story, landing page, and email sequence for a cohort-based learning product.
Refined product storytelling and navigation so visitors could compare collections with less friction.
Turned a broad consulting offer into a sharp advisory brand with three clear service lanes.
Built creative angles, ad concepts, and landing page copy around a new automation feature.
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